A logo tends to be the first thing that will create a link between potential customers and the real estate agency it represents. A simple, clean and above all professional logo will make you recognizable, will contribute to give an image of reliability to your agency and will be indisputably a reference point for people looking for a real estate agent to turn to. But above all, a logo will remain in the memory much more than a simple description of your agency. So how do you choose the right one?
Thinking about the logo differently
A multitude of real estate agency logos make the choice of classic logo concepts, such as building structures, roofs and houses. Search real estate logos on the internet and you will see that 4 out of 5 agencies use such symbols. Prefer other images such as trees, fences, keys, locks, concrete pillars, etc. The options are endless. A real estate agency in Mantes-la-Jolie can, for example, be inspired by the city’s monuments or its history for the design of its logo.
A smart and creative logo should include unique designs to represent real estate activities. For example, using geometric shapes such as boxes, triangles, pyramids and origami-style symbols represents a different and creative approach while maintaining and conveying the real estate message.
Playing with typography
It’s not always necessary to add an image or symbol into the logo. Strong, creative typography could work just as well. You can use an acronym or the initials of the company name and create a simple yet unique real estate logo. Just make sure that the result remains professional.
Use of colors in the logo
Real estate logos are never limited in terms of colors, so don’t be afraid to play with tones and shades. Colors such as blue, gray, silver, gold, black and brown are the most commonly used to represent professionalism. To show a trendy approach, you can also contrast these colors with red, orange, yellow and purple.
Bring in a professional
When it comes to designing a logo, you might be tempted to create it yourself on your computer. Be careful not to make this mistake of underestimating the power of professionalism when it comes to logos and icons. A homemade logo could cost you dearly in terms of negative impact in the eyes of the client who might associate your real estate agency with a sense of unprofessionalism. On the other hand, hiring a professional may be a bit more expensive at first, but it will be a winning investment for your real estate agency in terms of the image you will give to the public.
If you decide to hire a professional, you should write a briefing in which you detail the following points
Your target market
You need to know who you are targeting and how this will affect the style of your logo. Information about your customers’ lifestyles and expectations is relevant. These details will have a significant impact on your logo design and should be considered carefully.
Information about your real estate agency
Your brand values will play a very important role in the aesthetics of your logo. Write down some details about your real estate agency’s name, how you want it to be presented. Do you want to present it in one or more lines? Upper or lower case letters? Decide if you want to integrate the slogan into the logo. You can also design a logo with the idea of removing the tagline later.
Choose your colors
This may seem like a minor detail, but colors have the power to make a logo stand out and attract attention. If you have specific colors in mind for your logo, include them in the brief. It’s good to suggest a few colors but stay open to new suggestions as well. When choosing your colors, keep in mind that it’s best to match them to your company’s website.
Set a deadline and budget
It can take some time to experiment and find your way to a great design. Giving yourself a little extra time will give you more time to work on finding the perfect logo. Give yourself deadlines that allow for a review period. No one likes to talk about money, but as a real estate agency owner just starting out, chances are your budget is pretty tight. Make sure you choose the right options for your logo. You should always go for the vector format option, as you will definitely need it for prints.
If you have read this article, don’t hesitate to consult the one on real estate software, discover the new tools that will make your agency’s life easier.
The quality of your logo accompanies your brief. Writing a brief the right way will give you all the tools you need to create a logo that will really stand out. Be careful not to underestimate this step or you could end up with a logo that does not represent you.